TMX booth
A 6 × 6 m booth at Thailand MICE X-Change 2024 that launched an event agency's new identity, with a stage-like floor that visitors could step onto.
- Client
- Gorilla Event
- Year
- 2024
- Made at
- Essential Studio, Bangkok
- My role
- Creative direction
- Credits
- Photos © Gorilla Event and Essential Studio
The brief
Gorilla Event, an events agency, had a new identity to launch at TMX, the Thailand MICE X-Change, held at BITEC in July 2024. In 36 square metres and under a 4 m height limit, the booth had to announce the new brand, show the agency's credentials and collect leads from a hall full of people who build events for a living.
What we decided
A stage to step onto. An orange floor with a curved bench, open on its sides, so the booth worked like a small set that visitors could walk onto.
Screens with jobs. An overhead LED screen played the new logo animation and the agency's reel to draw people in. An eye-level screen ran the presentation, the new website and a LINE QR code for leads.
Something to take away. An ice cream kiosk inside the booth, with ice creams in the shape of the gorilla.
What came of it
The agency's new identity, built at full scale in its first public appearance, and a booth visitors stepped onto for their photos.
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