Bags And Gloves

The brief

Thirty years of manufacturing, and a brand that talked like a commodity supplier: machinery, certifications, scattered social media and crowded trade show booths. Bags And Gloves needed a story that larger competitors could not copy.

What we decided

Strategy first. Workshops with production, sales, marketing and leadership showed that what set the company apart was how it works with its customers. That became the mission, values and personality every design choice had to answer to.

Keep the blue rectangle. The logo keeps the shape people knew, deepened to Steel Navy, with an oversized ampersand cropped inside it. The "and" now says products and partnership in one sign.

Built for the shelf. Large product images, specifications set for quick scanning, and a bright Solar Core Yellow that finds the eye across a range.

What came of it

A brand platform the whole company agreed on, an identity from logo to packaging, and a guide that lets teams and distributors produce on-brand work on their own as the company enters new markets.

Lower impact The range includes bio-based gloves.

Case study on sntl.co ↗