Work

Zerra

HLM · 2025–26 · Creative direction

A brand of its own for three decades of bio-based packaging, so choosing the sustainable option feels like an upgrade.

JJD → Essential

A render of the CL-AI2 digital lock, black on a slim aluminium sliding door, with a garden and fields beyond the glass.

Digital locks

Cyberlock · 2023–24 · Creative direction

One design language across a family of digital locks, so they stand apart from low-cost lookalikes.

A 3D render of the Sommer electric fan: a round wooden body and dark grille on slim black steel legs, against a pale green wall.

Sommer fan

PDM · 2022 · Creative direction and product design

An electric fan designed as a piece of furniture, for homes where a fan runs all year.

VING

2024–25 · Creative direction

A Thai sandal brand repositioned as performance sportswear, from strategy to its flagship store.

Küche kitchen tap

VRH · 2019 · Creative direction

One tap for tap and filtered water. The spout swings back flat against the wall when you're done.

FYTT

2025–26 · Creative direction

A new name for a Thai supplement maker, and one identity across its eight product series.

Grey 3D-printed cement planter modules stacked into a wall and planted with greenery.

Plurals collection

Deesawat × SCG · 2022 · Creative direction

Outdoor furniture in 3D-printed cement, co-designed with KMUTT students and planned to live three lives.

Bags And Gloves

2025–26 · Creative direction

A glove and bag manufacturer, repositioned from commodity supplier to trusted partner.

JJD → Essential

Four frosted Divana reed diffusers with black reeds on a warm beige surface.

Phenomenon room fragrance

Divana · 2022–23 · Creative direction and product design

A room-fragrance collection in frosted glass, part of a nature-led refresh of a Thai spa brand.

Know the Greens

2022 · Creative direction

Packaging and a growing system for an organic home-growing brand, so chemical-free food can start at home.

Skive faucet

Cotto · 2018 · Creative direction and product design

A slim matte-black basin mixer for one of Thailand's best-known sanitary ware brands.

JJD → Essential

Oh! Juice

Ohkajhu · 2023–25 · Creative direction

A playful smoothie brand of its own for Ohkajhu, from logo and illustration to cups and stores.

Dairy Home

2019–20 · Creative direction

A fresh identity for Thailand's first organic dairy, built on its red barn and hand-drawn farm scenes.

Storage boxes

Micron Ware · 2019 · Creative direction

Stackable storage for a Thai plastics maker on its way to a home-living brand of its own.

A square Jacob Jensen watch with a black and white split dial and a steel mesh strap, on a deep blue set.

New Classic watch

Jacob Jensen · 2018 · Creative direction and product design

A sharper refresh of the Jacob Jensen Classic, with a square case and mesh straps.

Canvas OLED TV

TCL · 2013–14 · Industrial design

An OLED TV that leans like a canvas on an easel, with a textured colour back. Shown at CES 2014.

A slim TV with an orange-edged frame and a curved chrome stand, showing a colourful home screen.

Mango TV

TCL · 2014 · Industrial design

A TV and remote for Hunan TV's Mango TV, made to feel young and energetic.

The JIM mock-up from behind: a green panel with a white carry handle and an oval TCL badge.

JIM home screen

TCL · 2013 · Industrial design

A portable home screen concept with a carry handle and a soft green back, built as a working mock-up.

A black tablet-like screen resting on a curved chrome stand.

CloudScreen

TCL · Industrial design

A tablet-thin screen on a bent-metal stand that props it up or lets it lie almost flat.

7TV box

TCL · Industrial design

A media box shaped like a polished pebble.