Oh! Juice
A playful smoothie brand of its own for Ohkajhu, from logo and illustration to cups and stores.
- Client
- Ohkajhu
- Year
- 2023–25
- Made at
- Jacob Jensen Design, Bangkok studio, then Essential Studio
- My role
- Creative direction
- Credits
- Images © Ohkajhu and Essential Studio
The brief
Ohkajhu, one of Thailand's best-loved organic restaurant brands, wanted a smoothie brand of its own for a younger, urban, health-minded crowd. It had to stand apart from the parent and still carry its playful spirit.
What we decided
A name that winks at the parent. "Oh! Juice" keeps the link to Ohkajhu and works on its own as a cheerful exclamation.
The drink is the hero. Bold type, energetic greens and whimsical illustrations, with clean packaging that leaves the colour of the smoothies to do the talking.
Stores in the same voice. The identity carried into the shops, for a space that feels as fresh as what is served in it.
What came of it
Sixteen stores in the first year, against a plan of five. Each sells around 500 cups a day, and 2024 revenue reached about 250 million baht.
Is your brand ready for where you want to take it?
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