HomeHuk
An online home and living store turned into a brand that stands apart from the marketplace sellers around it.
- Year
- 2020–21
- Made at
- Jacob Jensen Design, Bangkok studio
- My role
- Creative direction
- Credits
- Images © HomeHuk and Jacob Jensen Design
The brief
HomeHuk sold home and living products online, on marketplaces crowded with sellers offering much the same things. It wanted to become a clear, consistent brand that shoppers would recognise and come back to.
What we decided
Start with the people. Research, stakeholder interviews and a workshop with the team gave the brand its foundations.
An identity with a warm, simple look. A house-shaped logo, a deep teal with warm accents, and a kit of simple shapes and patterns.
Rules the team can run with. Guidelines for online banners and social media, then a communication manual, so every sale banner and post looks like HomeHuk.
What came of it
One visual language from marketplace listings to social media.
Is your brand ready for where you want to take it?
Essential Studio takes work like this from the first brief to the finished product. Tell me where you want to go.
Start a project with Essential