Work · JJD
Eterra
Brand foundations, identity and website for a Thai start-up that converts vehicles to electric.
- Year
- 2023
- Made at
- Jacob Jensen Design, Bangkok studio
- My role
- Creative direction
- Credits
- Images © Eterra and Jacob Jensen Design
The brief
Eterra is a start-up that converts existing vehicles to electric. It needed brand foundations before it had a history, and a position that could lead e-mobility in Thailand.
What we decided
Strategy first. We set the brand's purpose and values before drawing anything, around one promise: to pioneer sustainable mobility solutions.
An identity that looks established. A logotype with a turning symbol, a calm green and grey palette, and a website that presents EV conversion and carbon credits.
What came of it
A credible brand from launch day.
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