VING flagship store
An experience centre near Bangkok's National Stadium, laid out as a route you walk like a track.
- Client
- VING
- Year
- 2025
- Made at
- Essential Studio, Bangkok
- My role
- Creative direction
- Credits
- Images © VING and Essential Studio
The brief
With its new identity in place, VING needed a home for it. The flagship near Bangkok's National Stadium had to sell sandals and also show why they are made the way they are.
What we decided
A store you walk through. The space works as an experience centre on a circular route, with running-track lines on the floor that lead visitors from one stop to the next.
Products with their reasons. Along the way: the brand's history, hero products such as the carbon-plated NIRUN sandal, walls about recycled materials, a customisation lounge and room for events.
What came of it
The store carries the identity into three dimensions, from the red glass cube with the line "Less impact on feet, less impact on earth" to the VING Labs counter.
Lower impact Recycled rubber is part of the store's build.
Planning a booth, a store or a space for your brand?
Essential Studio takes work like this from the first brief to the finished product. Tell me where you want to go.
Start a project with Essential